Website Proposal Template: From Quote to Contract
Create compelling proposals for website projects. With pricing examples, service catalog, and professional structure.
Start free. No credit card required.
Why Use a Structured Template?
Professional proposals convince clients faster
Faster Creation
15 minutes instead of 4 hours per proposal thanks to pre-built structure.
Nothing Forgotten
Checklist ensures all important points are included.
Consistent Design
Professional impression through consistent corporate design.
Transparent Pricing
Clear pricing breakdown builds trust with clients.
Structure of a Website Proposal
Every professional homepage proposal should include these components
Introduction & Project Understanding
Show that you understand the client's goals and requirements.
Target Audience & Positioning
Who should use the website? What message should be conveyed?
Site Structure & Navigation
Overview of all planned pages with brief content descriptions.
Design & Features
Responsive design, animations, contact form, blog, etc.
Technical Implementation
CMS selection, hosting, domain, SSL, browser compatibility.
Basic SEO Optimization
Meta tags, sitemap, load time optimization, structured data.
Timeline & Milestones
Realistic project phases with approval checkpoints.
Pricing & Payment Terms
Transparent calculation with deposit and payment terms.
Pricing Examples for Website Types
Reference values for your proposal calculations
Landing Page
1 page
$1,000 - $2,500
- Responsive one-pager
- Contact form
- Basic SEO
Business Website
5-10 pages
$4,000 - $9,000
- CMS (WordPress etc.)
- Blog functionality
- SEO optimization
- Contact form & Maps
Online Shop
10+ pages
$6,000 - $18,000
- E-commerce functionality
- Product management
- Payment integration
- Order management
These prices are guidelines and vary by complexity, features, and your location. Always calculate based on estimated effort.
How to Create Your Website Proposal
From request to professional quote
Capture Requirements
Conduct briefing call: goals, target audience, desired features, reference sites, budget range.
Define Scope
Determine page count, features, and technical requirements. Separate included and additional services.
Calculate Effort
Estimate hours per phase: concept, design, development, content, testing. Include buffer.
Send Proposal
Create professionally formatted PDF or send online link for digital acceptance.
Website Proposal FAQs
Answers to important questions about proposal creation
What does it cost to create a website?
Costs vary greatly: A simple landing page costs $1,000-2,500, a business website $4,000-9,000, an online shop $6,000-18,000+. Key factors are page count, features, and customization.
How do I calculate the effort?
Break the project into phases: Concept (10%), Design (25%), Development (40%), Content (15%), Testing (10%). Multiply by your hourly rate and add 15-20% buffer.
Fixed price or by effort?
For standard websites, we recommend fixed prices – clients appreciate the planning security. For complex projects with unclear scope, an hourly budget with cap is fairer.
What if the client wants more?
Clearly define the scope in the proposal and how many revision rounds are included. Additional requirements are billed as change requests by effort.
Should I offer hosting?
Optional, but recommended. Either as pass-through (client pays directly) or as a service with markup. Hosting creates long-term client relationships and additional revenue.
How do I deal with low-cost competitors?
Argue quality: Custom design vs. template, personal support, SEO optimization, post-launch support. Those who only compare price are often not ideal clients.
What does each proposal really cost you?
Create your first proposal in 15 minutes instead of 4 hours. Free, no credit card required.